Mobile commerce (m-commerce) continues its explosive growth, reshaping how consumers worldwide discover, research, and purchase goods.
This article compiles the most recent and authoritative mobile commerce statistics, highlighting the dominant role of mobile in global and U.S. e-commerce, consumer habits, and emerging payment trends.
Table of contents
- Top Mobile Commerce Statistics (Editor’s Picks)
- Global and U.S. Mobile Commerce Market Size
- Mobile Shopping Adoption, Frequency, and Demographics
- M-Commerce Performance, Conversion, and Order Value
- Stats on App Usage and Performance Metrics, Acquisition, Retention
- Mobile Payment and Checkout Optimization Statistics
- The Physical Experience and In-Store Mobile Usage
- Stats on Consumer Preferences and Mobile Commerce Challenges
- Advanced Consumer Messaging and Experience
- Stats on Seller Benefits from M Commerce
- Mobile commerce weekly usage in selected countries
- Mobile Commerce Stats: Country-Wise Insights
Top Mobile Commerce Statistics (Editor’s Picks)
- Global mobile commerce sales are projected to reach $2.51 trillion in 2025.
- 63% of global retail e-commerce sales now come from mobile devices.
- U.S. retail m-commerce sales are projected to reach $649 billion in 2025 and are expected to grow to $856 billion by 2027.
- Three in four Americans (76%) have made an online purchase using their mobile phones.
- Smartphones account for 69% of global online shopping orders, compared to 30% from desktops.
- Mobile shopping apps achieve conversion rates 130% higher than mobile websites.
- Customers spend 6.4 times more time in-app (an average of 9.15 minutes) compared to their engagement on the mobile site (1.26 minutes).
- Approximately 1.65 billion people globally shop via mobile phones, accounting for 30% of the digital population as of 2025
- Smartphones recorded the highest global add-to-cart (ATC) rate at approximately 14.1%, while desktops had the lowest at 9%.
- The mobile cart abandonment rate remains high, hitting 90% in Canada and 86% in Italy, indicating persistent friction at checkout.
- Temu was the most downloaded shopping app globally in 2024, recording nearly 484.3 million downloads.
- 74% of global customers are likely to use a retailer’s app while shopping inside a store.
- By 2025, 79.4% of all smartphone users are expected to make at least one mobile purchase.
Global and U.S. Mobile Commerce Market Size
What are the global revenue projections for mobile commerce?
Global mobile commerce sales are projected to reach $2.51 trillion in 2025. The global m-commerce market is expected to grow to $3.35 trillion by 2028.
How much of retail e-commerce is done on mobile devices?
Mobile devices accounts for 63% of global retail e-commerce revenue. In the U.S., m-commerce is projected to account for 44.6% of total retail e-commerce sales in 2024.
How many e-commerce orders are done on mobile devices?
Smartphones generate 69% of global online shopping orders, compared to 30% from desktops and just 2% from tablets, confirming mobile’s leading role in driving e-commerce sales worldwide.
What are the U.S. retail m-commerce sales figures?
U.S. retail m-commerce sales are projected to reach $649 billion in 2025 and are expected to grow to $856 billion by 2027. Mobile purchase volume has also surged by 44% since 2022.
Sources: Statista, Statista, Statista, EMarketer, Shopify
Mobile Shopping Adoption, Frequency, and Demographics
How many people shop on their mobile phones globally?
Approximately 1.65 billion people globally shop via mobile phones, accounting for 30% of the digital population as of 2025. By 2025,
79.4% of all smartphone users are expected to make at least one mobile purchase.
How often do Americans shop on their mobile phones?
Around 76%(3 in 4) of U.S. adults use a smartphone to shop online, and 32% do so weekly. The mobile device is the most common for frequent online purchases, as only 21% shop weekly via desktop.
Which age groups dominate mobile shopping?
Mobile shopping is most popular among adults under 50, with 91% of Americans aged 18–49 reporting they buy online using a smartphone. Among different generations, 82% of Millennials and 73% of Gen Z prefer smartphones for online shopping.
| Generation | Percentage Who Prefer Smartphones for Online Shopping |
| Millennials | 82.00% |
| Gen Z | 73.00% |
| Gen X | 63.00% |
| Boomers | 39.00% |
Are there gender differences in mobile shopping?
As of the latest data from Square, 67% of women shop using their smartphones, compared to 54% of men. Women are more inclined toward mobile shopping than their male counterparts.
Which country has the highest weekly mobile shopping rate?
As of Q3 2023, South Korea led the world in weekly mobile shopping, with 44.4% of internet users purchasing something online via smartphone. The United States’ weekly usage was 35.2%.
What percentage of online holiday transactions were on smartphones?
54.5% of online holiday transactions in late 2024 were completed on smartphones (Adobe data). This marks mobile devices as the majority channel for holiday shopping volume.
Sources: Triare, Go-Globe, Pew Research, Statista, Square, Adobe
M-Commerce Performance, Conversion, and Order Value
What is the purchase volume growth of mobile commerce?
Mobile purchase volume has surged by 44% since 2022, marking a strong indicator of consumers’ growing preference for mobile shopping. Over 70% of Shop Pay users make their online purchases using a mobile device.
How do conversion rates vary by device and platform?
Mobile shopping apps achieve conversion rates 130% higher than mobile websites. Mobile devices have a 3% conversion rate, compared to tablets (3.25%) and desktops (3.35%), which lead slightly.
What is the impact of mobile site speed on key metrics?
Decreasing mobile site load times by just 0.1 second led to an 8.4% increase in retail conversion rates. This speed improvement also resulted in a 9.2% rise in average order value and a 0.6% improvement in bounce rates.
How does Average Order Value (AOV) differ by device?
By the end of 2023, the average online order value on desktops reached about $159, compared to $103 on mobile phones. While smartphones dominate in volume, desktop shoppers tend to place higher-value orders.
What is the global add-to-cart rate for mobile?
Smartphones recorded the highest global add-to-cart (ATC) rate at approximately 14.1% as of December 31, 2024. In contrast, desktops had the lowest ATC rate at around 9%.
Sources: Shopify, BuildFire, Dynamic Yield, Think With Google, Statista, Statista
Stats on App Usage and Performance Metrics, Acquisition, Retention
How much time and revenue is driven by shopping apps?
Customers spend 6.4 times more time in-app (an average of 9.15 minutes) compared to their engagement on the mobile site (1.26 minutes). In-app revenue for e-commerce apps grew by 36% year over year.
Which operating system dominates in-app revenue?
Android devices accounted for 60% of the total in-app revenue, highlighting their strong role in global m-commerce spending. The total shopping app hours amounted to 41.9 billion in 2024.
Which are the most downloaded shopping apps globally and in the U.S.?
In 2024, Temu topped the global charts as the most downloaded shopping app, recording nearly 484.3 million downloads. Temu was also the most downloaded e-commerce app in the U.S. in 2024, amassing over 86 million total downloads.
| Rank | App | Google Play Downloads |
| 1 | Temu | 500+ million |
| 2 | Shein | 500+ million |
| 3 | Amazon Shopping | 500+ million |
| 4 | AliExpress | 500+ million |
| 5 | Walmart | 100+ million |
| 6 | Ebay | 100+ million |
| 7 | Etsy | 50+ million |
How has the source of shopping app downloads changed?
China’s share of shopping-app downloads by publisher headquarters rose from 15.4% in 2020 to 18.8% in 2023, a +3.4 percentage point increase. The U.S. share fell from 24.1% to 19.9% in the same period.
Which was the top marketplace app downloaded in the U.S. in 2022?
In 2022, the Amazon shopping app was the most downloaded marketplace app in the U.S., reflecting its dominance in the mobile retail space.
How much time did global consumers spend on m-commerce apps in 2022?
In 2022, global consumers spent 12% more time on mobile commerce apps compared to 2021. The total mobile app downloads reached 6.6 billion in 2024.
What is the trend in advertising efficiency for e-commerce apps?
The global median installs per thousand impressions (IPM) for e-commerce apps increased from 1.94 in 2023 to 2.28 in the first half of 2024. This indicates a notable improvement in app conversion performance.
How do users discover new shopping apps?
46% of users find apps primarily by searching/browsing app stores, making it the number one discovery channel. Additionally, 40% discover apps via search engines.
| Way to find a Shopping App | Percent of Customers |
| Searching/browsing the app store | 46% |
| Search engines (Google, Bing, etc.) | 40% |
| Word of mouth (friends, family, colleagues) | 35% |
| Brand advertising (online, in-app, social, TV) | 25% |
| Media (articles, videos, podcasts, news) | 22% |
| Social/user-generated content (sponsored or not) | 20% |
| Brands’ website, emails, SMS, or direct mail | 17% |
| In-store or in-venue signage | 8% |
What are the main reasons people keep using shopping apps?
35% say “ease of use” is the top reason they continue using an app. Another 31% state that apps “simplify my life,” while 27% feel apps “save me time.”
| Metric | Percent of Users |
| Ease of use | 35% |
| Simplifies my life | 31% |
| Saves me time | 27% |
| Saves me money with the best ideas | 23% |
| Fresh, entertaining info/content | 18% |
| Valuable loyalty rewards | 16% |
| Personalized content & reminders | 8% |
| Community, connections, or gamification | 8% |
| Exclusive access (events, products, services) | 8% |
Did mobile shoppers download new apps before the holidays?
Around 55% of mobile shoppers downloaded at least one new shopping app before the holiday season. This highlights how consumers expand app usage during peak shopping periods.
What Most Often Causes Consumers to Delete a shopping App?
32% of users delete apps to free up their phone storage. Another 30% delete an app due to too many ads appearing, 26% delete apps because they never use the app
| Reason for App Deletion or Uninstall | Percentage |
| To free up phone storage | 32% |
| Too many in-app ads | 30% |
| Never used | 26% |
| Expectations of the app were not met | 25% |
| Confusing, broken, or slow experiences | 19% |
| Too many notifications or in-app messages | 18% |
| Replaced with a better app | 18% |
| Lacked sustained value, convenience, or entertainment | 16% |
| In-app ads are not relevant to me | 14% |
| Forgot I even had it | 12% |
| Overly aggressive pay walls | 11% |
| Notifications/in-app messages are not relevant to me | 10 |
| Lack of new features/content | 9 |
How are specific e-commerce app subgenres growing?
While overall e-commerce app downloads were down –7% year-over-year in 2023, Supermarket & Convenience Store apps saw +9% growth. Retailer Store apps also experienced +7% year-over-year download growth.
Which shopping app had the most year-over-year growth globally?
Among all mobile apps, only Threads gained more downloads in 2023 vs. 2022 than Temu, making Temu the second-largest year-over-year download gainer across all genres. Temu also placed #1 for breakout downloads in multiple AMER markets in 2023.
How has the global shopping app download share shifted by year?
The U.S. share of shopping-app downloads by publisher headquarters fell from 24.1% in 2020 to 19.9% in 2023. China’s share rose from 15.4% in 2020 to 18.8% in 2023.
Sources: Statista, Consumer Affairs, Sensor Tower
Sources: JMango360, Business Wire, Statista, Sensor Tower, Statista, Sensor Tower, Consumer Affairs, EMarketer, LinkedIn, Airship, PR Newswire, Airship,Adobe
Mobile Payment and Checkout Optimization Statistics
What is the growth of mobile payments and digital wallets?
Mobile payments transaction volume reached $8.1 trillion in 2024, representing a 9.4% annual increase. Around 30% of customers plan to use three or more digital wallets in the near future.
How does Buy Now, Pay Later (BNPL) affect conversion?
Offering BNPL options can improve checkout conversion by 78% and reduce cart abandonment by 10%. BNPL spending is projected to reach $108.43 billion by 2025.
What is the effect of one-click checkout on spending?
One-click checkout can significantly boost conversions—mobile shoppers using it typically increase their spending by 28.5%. Asia leads the global mobile wallet market, accounting for over 50% of all transactions worldwide.
Sources: Business of Apps, EMarketer, ConvertCart, Cornell University, Statista, Coinlaw
The Physical Experience and In-Store Mobile Usage
How are shoppers using their phones in physical stores?
A global survey found that 56% of in-store shoppers used their smartphones to shop or research products while inside a store within the past week. 74% of shoppers are likely to use a retailer’s app while shopping in-store.
What are the top in-store mobile activities in North America?
In North America, 72% of adults use their smartphones to compare prices while shopping in-store. Other frequent activities are checking customer reviews (69%) and looking up detailed product descriptions (52%).
What is the usage of QR codes and loyalty programs?
In 2025, an estimated 102.5 million U.S. consumers will be using smartphone QR code scanners for shopping and payments. Also, 79% of respondents said they use loyalty cards or coupons stored on their phone.
What is the most common non-search in-store mobile activity?
81% of customers globally use loyalty cards or coupons stored on their phone while shopping in-store. 74% use their mobile to visit the retailer’s app while inside the store.
| Activity | Percentage of Customers |
| Visit the retailer’s website | 76% |
| Use the retailer’s app | 74% |
| Use loyalty cards or coupons stored on your phone | 81% |
| Scan QR codes or tap NFC tags for info or incentives | 64% |
| Text/SMS to join a brand’s loyalty program | 62% |
| Compare prices (Google, Amazon) | 78% |
| Read user reviews | 73% |
| Click & collect, or curbside pickup | 68% |
| Pay contactlessly (Apple Pay, Google Wallet) | 69% |
How common is contactless payment in-store globally?
Around 69% of respondents globally said they pay contactlessly (Apple Pay / Google Wallet) when relevant in a physical store. This shows high adoption of mobile payments in the physical world.
Sources: Think With Google, Airship, EMarketer
Stats on Consumer Preferences and Mobile Commerce Challenges
What challenges do consumers face with mobile shopping?
Around 23% of U.S. adults report that their mobile screens are too small for comfortable online shopping. In contrast, more than 60% of U.S. adults consider mobile shopping an essential part of online convenience.
How effective are AI recommendations in mobile commerce?
79% of online orders influenced by AI recommendations during the holidays were placed on mobile. On Christmas Day, mobile shopping set a new record, accounting for the majority of online sales at 61%.
What makes consumers opt-in to app notifications?
42% of consumers opt in to notifications to earn immediate discounts or loyalty points, which is the top incentive. 24% cite early access to big sales events as an opt-in reason.
| Reason for Opting In to Brand Communications on Smartphones | Percent of Customers |
| Earn immediate discounts or loyalty reward points | 42% |
| Broad sales alerts & discounts | 25% |
| Order confirmation/receipts | 25% |
| Early access to big sales events or exclusive product drops | 24% |
| Shipping/delivery or curbside pickup alerts | 24% |
| Personalized offers based on browsing behavior or past purchases | 21% |
| Special offers triggered by your location | 20% |
| Product warranties | 19% |
Sources: Retail Dive, Reuters, Retail Dive, Airship
Advanced Consumer Messaging and Experience
Why are push notifications popular for commerce opt-ins?
42% of consumers opt in to notifications to earn immediate discounts or loyalty points, the most common incentive. 25% cite order confirmations/receipts as an opt-in reason.
What is the adoption rate of a shopping Apple’s Live Activities?
41% of iPhone respondents have used Live Activities, indicating rapid uptake in this feature. Of those who used it, 62% rated the experience “Good” or “Exceptional.”
How are users leveraging digital well-being features?
56% of iPhone users surveyed have used Focus to limit distractions. A significant 86% of consumers globally plan to use apps to improve their health and well-being.
How do users prefer to receive shipping updates via shopping apps?
A rising share of consumers, specifically 17%, say shipping/delivery/curbside updates should be received only while actively using the app.
Are users more accepting of shopping app messages now?
Consumers are less likely to say they don’t want certain types of app messages compared to 2022. For example, only 8% say they don’t want shipping updates.
Sources: Airship
Stats on Seller Benefits from M Commerce
What specific benefits do sellers report from mobile adoption?
Among sellers who implemented m-commerce, 53% reported a better ability to manage customer relationships, and 53% reported time savings through business automation. 48% cited increased customer satisfaction.
Sources: Square
Which shopping apps have the highest Google Play download totals?
Temu, Shein, Amazon Shopping, and AliExpress all have over 500+ million Google Play downloads. Walmart and eBay follow with 100+ million downloads each.
Which retailers’ sites have the highest mobile traffic share?
Walmart.com receives 69.59% of its traffic from mobile devices, while Target.com receives 69.97%. eBay.com, in contrast, only receives 49.19% of its traffic from mobile.
| Website | Desktop Traffic Share | Mobile Traffic Share |
| Amazon.com | 45.62% | 54.38% |
| Temu.com | 10.21% | 89.79% |
| Shein.com | 20.57% | 79.43% |
| AliExpress.com | 46.80% | 53.20% |
| Walmart.com | 30.41% | 69.59% |
| eBay.com | 50.81% | 49.19% |
| Etsy.com | 42.92% | 57.08% |
| Target.com | 30.03% | 69.97% |
What percentage of sellers see overall benefits from m-commerce?
Nearly 97% of sellers who have implemented a mobile commerce experience report noticeable benefits to their business. This underscores the strong impact of mobile optimization on sales and engagement.
| Benefit Experienced | Percentage of Sellers Reporting It |
| Better ability to manage customer relationships | 53.00% |
| Increased customer satisfaction | 48.00% |
| Increased sales from new customers | 52.00% |
| Higher customer loyalty | 44.00% |
| Time savings through business automation | 53.00% |
| Increased sales from existing customers | 47% |
How many business owners use mobile platforms for direct sales?
About 60% of business owners now use mobile commerce platforms. This is primarily to connect with and sell directly to customers, reflecting the growing reliance on mobile channels for business growth.
What sales benefits do sellers report from mobile adoption?
52% of sellers who implemented a mobile experience reported increased sales from new customers. Furthermore, 47% reported increased sales from existing customers.
How do notifications affect app retention?
18% of users delete shopping apps because of too many notifications or in-app messages, showing that notification overuse can hurt retention.
Sources: Statista, Shopify, Semrush, Semrush, Square, Semrush, Semrush, Semrush, Airship
Mobile commerce weekly usage in the Top countries
As of Q3 2023, South Korea led the world in weekly mobile shopping, with 44.4% of internet users purchasing something online via smartphone. Malaysia followed closely at 40%, reflecting the region’s strong adoption of mobile commerce.
| Country | Percentage of internet users who bought something online each week via mobile phone as of the 3rd quarter 2023, by country |
| South Korea | 44.40% |
| Malaysia | 39.80% |
| UAE | 38.40% |
| Turkey | 38.40% |
| Taiwan | 36.30% |
| Greece | 35.30% |
| Mexico | 35.30% |
| United States | 35.20% |
| Singapore | 34.50% |
| Philippines | 33.90% |
| China | 33.70% |
Mobile Commerce Stats: Country-Wise Insights
United States Mobile Commerce
Which device is the primary source for retail traffic and orders in the US?
The Smartphone is the main device for retail website traffic and orders.
Mobile is also the channel with the fastest-growing volume of online orders.
What are the key statistics on mobile cart abandonment in the US?
The cart abandonment rate in the US is 85%.
67% of holiday shoppers use their smartphones for purchases.
Which shopping apps dominate in downloads and niche sectors in the US?
Temu is the shopping app with the most overall downloads.
Shein is the most downloaded fashion and beauty app, and Capital One Shopping: Save Now is the top discount app.
What is the most-used payment service on smartphones in the US?
Cash App is the most used payment service when shopping on smartphones.
The Amazon app records high engagement, with 20.8 million downloads.
Which US consumers are expected to adopt proximity payments?
Nearly 20 million Gen Z consumers are expected to adopt proximity mobile payments in the coming years. This is projected to bring the total to 46.2 million users by 2027.
Which young adult age groups dominate U.S. mobile purchasing?
M-commerce is most popular among ages 30–49 (92%) for online purchases. This is followed closely by ages 18–29 (87%).
Sources: Statista, EMarketer, Consumer Affairs
China M-Commerce Statistics
What is the projected market volume and its value in USD?
The transaction volume for China’s m-commerce market is expected to reach approximately $4.89 trillion USD by 2023. making it the world’s largest mobile commerce market by a significant margin.
What is the scale of the mobile shopping user base?
Projections show that China’s mobile shopping service users will continue to grow to about 1.14 billion by 2023.
What are the trends in China’s mobile payment landscape?
Alipay dominates China’s mobile payments market with a 53% share, followed closely by WeChat Pay at around 42%. Together, they control over 90% of the country’s mobile payment ecosystem.
What volume of transactions did China’s mobile payment leaders process in 2024?
In 2024, Alipay and WeChat Pay processed more than $80 trillion in transactions. China continues to lead global m-commerce in total transaction value.
Sources: Statista, Statista, Coinlaw
South Korea M-Commerce Landscape
What is the volume and share of mobile transactions in South Korea?
The m-commerce transaction volume in South Korea is substantial, reaching $138.8 billion.
Mobile commerce accounts for 76.4% of the total e-commerce shopping value, reflecting a high mobile penetration.
Which product category generates the highest m-commerce sales in South Korea?
The category with the highest m-commerce sales in South Korea is Food services.
Mobile and smartphone devices are the most popular devices used for e-commerce shopping overall.
What are the leading payment methods and providers in South Korea?
The leading payment method in South Korea for mobile shopping is the Credit card.
Naver Pay is the most popular mobile payment provider, with a transaction value of $30.5 billion.
Which demographic is most active in mobile shopping in South Korea?
The age group most likely to use smartphones for shopping is the 20 to 39-year-old demographic.
Furthermore, 66.2% of women use mobile devices for their shopping needs in South Korea..
Sources: Statista
Canada’s Mobile Shopping Habits
What is the mobile share of total e-commerce sales in Canada?
M-commerce accounts for a significant 34.5% share of all e-commerce sales in Canada.
The total number of smartphone users in the country is 38.5 million.
How many consumers shop using their mobile phones in Canada?
59% of Canadian shoppers use a mobile phone, with 42% shopping via mobile monthly.
The mobile phone cart abandonment rate is high at 90%, suggesting friction at checkout.
Which shopping and marketplace apps are most downloaded in Canada?
Temu is the most downloaded marketplace app among Canadians.
Monthly downloads for the Shein app are about 275,000, slightly higher than Amazon Shopping at 250,298.
What are the popular mobile wallet options for online payments in Canada?
For online payments, Apple Pay is used by 33% of online payment users.
Google Pay is used by 28%, while only 5% of shoppers use Klarna for online shopping.
Sources: Statista
Mobile Commerce in Latin America
What is the overall mobile commerce share of retail sales in Latin America?
M-commerce represents 59.4% of retail online sales across Latin America.
The region has seen a 20% growth in mobile e-commerce app sessions.
Which country has the largest m-commerce market, and what is its share in Latin America?
Brazil has the largest m-commerce market, with mobile commerce representing 47% of its retail online sales.
The most purchased product category in Brazil is Books.
What are the preferred channels and payment brands in Mexico?
Marketplaces are the preferred channel for mobile shopping in Mexico.
The most used mobile payment brand in the country is PayPal.
What are the shopping app download figures in other key markets of Latin America?
Shopping app downloads reached 9.3 million in both Argentina and Peru.
Colombia recorded 5.2 million shopping app downloads, while Chile saw 4 million.
Sources: Statista
France’s M-Commerce Growth
What is the m-commerce market size and growth rate in France?
In 2022, 49% of the country’s e-commerce revenue, or $83.5 billion, was generated through mobile in France.
The M-commerce sales growth rate in France is 8%.
Which marketplace and delivery apps are the most popular in France?
Temu is reported as the most downloaded marketplace app in France.
The leading online food delivery app is Uber Eats.
What are the most popular apps in the fashion and beauty sector in France?
The leading fashion and beauty shopping app is SHEIN in France.
Vinted and Shein garnered 3.7 million and 3.4 million downloads, respectively, in 2022 in France.
What is the frequency of mobile shopping among consumers in France?
64% of consumers in France are classified as frequent mobile shoppers.
In 2022, Amazon was the leading marketplace app with over five million downloads.
Sources: Statista
Italian M-Commerce and Shopper Behavior
What is the current market value and cart abandonment rate in Italy?
The Italian mobile e-commerce market was valued at nearly $34.8 billion in 2023.
The mobile cart abandonment rate in the country stands at 86%.
How dominant are smartphones in retail web traffic in Italy?
Smartphones account for a high 79% share of all retail web traffic in Italy.
82% of shoppers are purchasing via smartphone, indicating high conversion from traffic.
Which apps are the most downloaded for shopping in Italy?
Temu is the most downloaded shopping app for both Android and iPhone devices in Italy.
The Amazon Shopping app records annual downloads of 3 million.
Are older demographics engaging with smartphone purchases in Italy?
54% of consumers over 55 years old are purchasing via smartphone in Italy.
The mobile app Glovo has awareness among 59% of consumers.
Sources:Statista
Japan’s Mobile E-Commerce Environment
What is the market value and shopping penetration rate in Japan?
The value of the mobile e-commerce market in Japan is $43.9 billion.
55% of mobile phone owners are shopping on their mobile devices.
Which mobile marketplace service is the most popular in Japan?
Rakuten Ichiba is the most popular e-commerce service app among users in Japan.
Mobile devices account for 47.5% of all web traffic in Japan.
How does the iOS operating system influence the environment in Japan?
The market share of the iOS mobile operating system is 56.9% in Japan.
iOS accounts for a significant 62% share of e-commerce marketplace app installs in Japan.
Sources: Statista
United Kingdom Mobile Retail Trends
What is the market size and mobile share of online sales in the UK?
M-commerce retail sales in the UK reached $128 billion.
Mobile commerce holds a 60% share of total retail online sales.
How many consumers are mobile commerce shoppers in the UK?
69% of consumers are classified as mobile commerce shoppers in the UK.
75% of online retail purchases are made with smartphones.
Which apps are leading in various shopping categories in the UK?
Temu is the leading marketplace app, and SHEIN is the top fashion and beauty app in the UK.
The leading online grocery app is Tesco Groceries for iPhone.
What are the preferred payment methods for online purchases in the UK?
Digital wallet is the preferred e-commerce payment method in the UK.
Apple Pay is the leading mobile payment brand, and 82% use PayPal for online purchases.
Sources: Statista
Conclusion
If there’s one thing these mobile commerce stats make clear, it’s this: mobile isn’t just part of the shopping journey — it is the shopping journey.
From the $2.5 trillion global m-commerce market to the 69% share of all online revenue, smartphones have officially taken over every stage of the buying funnel. Consumers don’t just browse on mobile anymore — they discover, compare, purchase, and pay, all within the same screen.
