How much Do Etsy Sellers Make? (A Study of 170K+ Etsy Shops)

Table of Contents

We recently analyzed more than 170,000 Etsy Shops to answer the question:

How Much Do Etsy Sellers Make?

Specifically, we investigated:

  • Number of Sales of Etsy Shops
  • How much do Etsy sellers make per year?
  • How much do Top Etsy sellers make?
  • Sales Breakdown of Etsy Shops by Age
  • Lots more

And now it’s time to share what we discovered.

Here Are Some of Our Key Findings:

  • Average Earnings: On average, an Etsy seller earns about $35,583 in revenue per year and around $2,965 per month
  • Top Sellers: Top Etsy shops far exceed average figures—boasting lifetime revenues nearing $20 million and annual revenues over $2 million.
  • Average Number of Sales: The average Etsy seller makes around 1,268 sales per year and 106 per month.
  • Product Listings: Successful shops average 158 listings, with top sellers listing 1,420+ items. Listings priced <$10 perform best for high-volume sales.
  • Impact of Shop Age: Older shops tend to perform better. Shops that are 3 to 7 years old usually see a significant increase in sales and profits compared to new shops.
  • The Role of Production Partnerships: Around 20% of all Etsy sellers (and up to 31% of top sellers) work with production partners, underscoring how collaboration and outsourcing can be key strategies for scaling a business.

Table of Contents

How much do Etsy sellers make over time?

Lifetime Revenue

Etsy sellers’ earnings vary widely, but on average, they have made $308,097 in lifetime revenue. However, not every seller reaches high numbers—26% of sellers have earned over $100,000, while nearly half (48%) have made more than $5,000 lifetime revenue.

Lifetime Profit

Revenue isn’t the same as profit. After considering profit margins between 20% and 50%, Etsy sellers have made an estimated $61,619 to $154,049 in lifetime profit.

Some sellers achieve much higher numbers. 14% of Etsy sellers have a lifetime profit of over $200,000, at a 50% margin. Similarly, 12% of sellers have crossed $100,000 in profit, meaning at a 20% margin.

Lifetime sales

The typical Etsy shop has made around 8,016 total sales since starting. However, some top sellers have far exceeded this number. 16% of shops have made over 10,000 sales, while the most successful sellers, like CaitlynMinimalist, have made over 3 million sales.

How much do Etsy sellers make per year?

Annual Revenue

On average, Etsy sellers generate $35,583 in revenue per year. However, earnings vary widely:

  • 13% of sellers make between $50,000 and $500,000 annually
  • 28% of sellers surpass $10,000 per year
  • 19% of Etsy sellers make less than $500 per year
Etsy sellers’ yearly revenue

Here’s how Etsy sellers’ yearly revenue breaks down:

Yearly RevenuePercent of Sellers
Under $50019%
$501 – $1,0007%
$1,001 – $5,00023%
$5,001 – $10,00012%
$10,001 – $25,00016%
$25,001 – $50,00010%
$50,001–$100,0007%
$100,001–$250,000 5%
$251,001–$500,000 1%

Annual Profit

Revenue alone doesn’t tell the whole story—profit depends on expenses like materials, labor, Etsy fees, and advertising. Based on profit margins ranging from 20% to 50%, Etsy sellers typically earn between $7,116 and $17,791 in annual profit.

Here’s how profit varies among sellers:

  • 20% of Etsy sellers make over $20,000 in yearly profit (assuming a 50% profit margin).
  • 17% of Etsy sellers make more than $10,000 in annual profit (at a 20% profit margin).

Annual Sales

The average Etsy seller makes around 1,268 sales per year. However, this number varies significantly:

  • 13% of Etsy sellers generate more than 2,000 sales per year.
  • On a per-listing basis, sellers make an average of 111 sales per listing.

For newer shops, annual sales figures look different:

  • 1-year-old Etsy shops average 2,278 total sales.
  • New Etsy shops (less than 1 year old) make around 1,132 total sales.
  • 2-year-old Etsy shops see their sales grow to 4,002 on average.

What percentage of Etsy sellers fail to make a profit?

49% of Etsy sellers, earning under $5,000 annually, face significant challenges in making a profit. These sellers are more likely to struggle with expenses, leading to low or negative profit margins.

How much do Etsy sellers make per month?

On average, Etsy sellers generate $2,965 in monthly sales. However, revenue varies significantly among sellers:

  • 50% of Etsy sellers make less than $500 per month
  • 25% of Etsy sellers earn between $1,000 and $5000 monthly
  • Top Etsy sellers (“super sellers”) generate an average of $174,410 per month
Etsy sellers’ monthly revenue breaks down

Here’s how Etsy sellers’ monthly revenue breaks down:

Monthly RevenuePercent of Sellers
Under $50050%
$501 – $1,00012%
$1,001 – $5,00025%
$5,001 – $10,0006%
$10,001 – $25,0004%
$25,001 – $50,0001%

Monthly Profit

Profit depends on expenses such as materials, labor, Etsy fees, and advertising. Considering profit margins of 20% to 50%, Etsy sellers typically make between $593 and $1,483 in monthly profit.

  • 17% of Etsy shops make more than $2,000 in monthly revenue. (assuming a 50% profit margin).
  • 14% of Etsy shops earn over $1,000 in monthly profit (assuming a 20% profit margin).

Monthly Sales

On average, Etsy sellers generate 106 sales per month. However, this number varies widely:

  • 14% of Etsy sellers make over 150 sales per month.
  • Some of the top-performing Etsy sellers, such as TimsTomatoes, generate around 1,819 sales per month.

How many Etsy sellers collaborate with production partners?

Around 20% of Etsy sellers collaborate with production partners to help create or fulfill their products. These partnerships are essential for many sellers who want to scale their businesses while maintaining quality and originality. By working with production partners, sellers can offer a broader range of products and meet higher demand without compromising on craftsmanship.

If you’re an Etsy seller looking for a reliable production partner for handmade products, consider partnering with Customcy. They specialize in creating custom handmade products such as custom handmade wood products, leather crafts, pottery, cutlery, Himalayan salt products, and marble items. With the help of skilled artisans, Customcy ensures your products maintain the quality and personal touch that Etsy buyers love. Start collaborating with Customcy today to take your shop to the next level!

How much do Top Etsy sellers make?

Top Etsy Sellers’ Lifetime Earnings

The most successful Etsy sellers earn significantly more than the average shop. Top Etsy sellers generate an average lifetime revenue of $19,813,639, with 24% surpassing $20 million in lifetime earnings.

Considering profit margins of 20%-50%, the estimated lifetime profit for top Etsy sellers falls between $3,962,728 and $9,906,819.

  • Average lifetime sales for top Etsy sellers: 410,998
  • 14% of top Etsy shops have exceeded 600,000 sales
  • CaitlynMinimalist has surpassed 3.2 million lifetime sales, making it one of the most successful Etsy shops to date.

Top Etsy Sellers’ Annual Earnings

Successful Etsy shops generate an average yearly revenue of $2,092,923. Among them:

  • 21% of top Etsy sellers make over $5,000,000 annually
  • CaitlynMinimalist alone brings in approximately $7,964,612 per year

When it comes to yearly profit, top Etsy sellers earn between $418,584 and $1,046,461, depending on their profit margins.

  • CaitlynMinimalist’s estimated yearly profit is $1,592,922

Sales-wise, top Etsy sellers process a large number of orders:

  • Average yearly sales for top Etsy sellers: 63,492
  • CaitlynMinimalist sells an estimated 299,950 items per year

Top Etsy Sellers’ Monthly Earnings

  • Average monthly revenue for top Etsy sellers: $174,410
  • AMJEWELRYNYC, a top Etsy shop based in New York, earns an estimated $1,602,702 per month

In terms of monthly profit, top Etsy sellers make between $34,882 and $87,205, depending on their margins.

  • 25% of top Etsy shops generate more than $20,000 in monthly profit
  • AMJEWELRYNYC’s estimated monthly profit is $320,540

Sales volume is also impressive:

  • Average monthly sales for top Etsy sellers: 5,291
  • CaitlynMinimalist processes approximately 24,995 orders per month

How Many Products Do Top Etsy Sellers List?

Successful Etsy shops with $300,000+ revenue typically have around 1,420 active listings.

  • These top shops see an average of 296 sales per listing
  • One high-revenue Etsy shop with over $10.4 million in revenue has 49,965 active listings

How many Top Etsy sellers collaborate with production partners? 

Around 31% of top Etsy sellers, those generating more than $9,000,000 in revenue, collaborate with production partners to scale their operations and meet demand. Additionally, 13% of these top sellers work with more than one production partner to diversify their offerings and maintain efficiency.

If you’re a successful Etsy seller looking to expand your product range without compromising on quality, consider collaborating with Customcy. Customcy works as a trusted production partner, offering expertise in crafting custom handmade wood products, leather crafts, pottery, cutlery, Himalayan salt products, and marble items with the help of skilled artisans. Partner with Customcy today to take your Etsy shop to new heights!

Etsy Sales Breakdown by Shop Age

Sales and revenue on Etsy increase as shops mature. By analyzing 170,000+ Etsy shops, we found that older shops generally accumulate more sales, but newer shops can also perform well early on.

Early-Stage Etsy Shops (0-3 Years)

  • Shops <1 year: 1,132 sales, $22,538 revenue, $4,507 profit.
  • 2-year-old shops: 4,002 sales, $91,986 revenue, $18,397 profit.
  • 3-year-old shops: 4,983 sales, $162,349 revenue, $32,469 profit.

Early-stage shops can grow quickly with the right niche and marketing.

Growing Etsy Shops (4-7 Years)

  • 5-year-old shops: 8,626 sales, $288,235 revenue, $57,647 profit.
  • 7-year-old shops: 11,425 sales, $415,680 revenue, $83,136 profit.

These shops gain brand recognition and repeat customers, driving higher sales.

Mature Etsy Shops (8+ Years)

  • 8-year-old shops: 5,232 sales, $176,397 revenue, $35,279 profit.
  • 10-year-old shops: 15,259 sales, $583,700 revenue, $116,740 profit.
  • Oldest shops (18-19 years): Over $500,000 in lifetime revenue.

Though older shops accumulate high lifetime sales, younger shops with strong strategies can scale quickly.

Shop Age (Year)Percent of SellersNumber of Sales (Avg)Revenue (Avg)Profit (Avg)
01%1132225384507
14%2238435848716
25%40029198618397
37%498316234932469
49%758523444946890
56%862628823557647
65%1013642210884422
75%1142541568083136
830%523217639735279
95%1274749469398939
104%15259583700116740
114%12820604545120909
123%12301601420120284
133%12943578129115625
143%11513602393120478
152%12601508685101737
162%13782513612107222
171%10185510138102027
18Less than 1%9268597834119566
19Less than 1%549015952431904

Yearly Etsy Sales by Shop Age

How Long Does It Take to Succeed on Etsy?

On average, 3-4 years is the turning point:

  • By year 3, sellers typically earn $54,116 in revenue and $10,823 in profit.
  • Peak performance happens between years 4-7, with many maintaining 1,600-2,000 yearly sales.
  • Older shops (8+ years) see lower yearly sales (654 per year for 8-year-old shops) but sustain revenue through brand loyalty.
Shop Age (Year)Yearly Number of SalesYearly Revenue (Avg)Yearly Profit (Avg)
01132225384507
12238435848716
22001459939199
316615411610823
418965861211723
517255764711529
616897035114070
716325938311877
8654220504410
914165496610993
1015265837011674
1111655495910992
1210255011810024
13996444718894
14822430288606
15840339126782
16861321016701
17599300086002
18515332136643
1928983961679

Monthly Etsy Sales by Shop Age

  • First-year sellers average 94 monthly sales.
  • 3-year-old shops: 138 monthly sales.
  • Peak years (4-7 years): 130-160 monthly sales.
  • 8+ year old shops: sales decline, but revenue remains steady.
  • 10+ year-old shops often earn over $4,000/month despite lower sales volume.

Key takeaway: Early-stage shops experience rapid sales growth, but brand reputation sustains older shops. Consistent product optimization and marketing can drive long-term success.

Listings Breakdown of Etsy Shops by Age

Average Number of listings per Etsy Shop By Age

How many products do Etsy shops typically sell?

Etsy shops have an average number of 158 listings. These shops tend to increase their product listings as they mature. New shops start with around 93 listings, while those in the 4-7 year range expand to over 200 listings on average. The most established shops, particularly those 9 years or older, tend to maintain 250+ listings, suggesting experienced sellers scale their inventories to maximize sales opportunities.

Shop Age(Year)Number of listings(Avg)
093
1130
2171
3156
4195
5213
6238
7244
8159
9285
10281
11264
12258
13257
14247
15253
16283
17209
18212
1993

Average Sales per Listing by Etsy Shop Age

What is the average number of sales per listing for Etsy shops?

Etsy shops have an Average number of 105 sales per listing. The efficiency of listings improves as shops grow. Younger shops average 45-78 sales per listing, while 3-7-year-old shops see this number increase to over 100 sales per listing. Mature shops maintain strong sales per listing, with 11-year-old shops reaching 177 sales per listing. This trend suggests that seasoned sellers optimize their best-performing products over time.

Shop Age (Year)Average Sales per Listing (Avg)
054
145
278
3100
4121
5149
6128
7135
895
9134
10134
11177
12130
13115
14114
15124
16137
17136
18136
19517

Average Listing Price by Etsy Shop Age

Older Etsy shops tend to command higher listing prices. While new sellers price their items around $66-$75, experienced shops (6+ years) increase their average price to over $120. The highest listing prices, $150+, appear in 9-12-year-old shops, indicating a shift toward premium products or established brand value over time.

Shop Age (Year)Average Listing Price
066
175
2100
3103
4100
5111
6124
7139
8102
9154
10152
11178
12153
13130
14142
15106
16111
1795
1876
1948

How Many Etsy Shops Are “X” Years Old?

Based on the data, most Etsy shops are 8 years old, representing 30% of sellers. Other common shop ages include 4 years (9%), 3 years (7%), and 2 years (5%). Shops older than 10 years account for only 14% of sellers, with a small percentage being less than 1 year old.

Shop Age (Year)Percent of Sellers
01%
14%
25%
37%
49%
56%
65%
75%
830%
95%
104%
114%
123%
133%
143%
152%
162%
171%
18Less than 1%
19Less than 1%

Top Factors Influencing Earning Potential for Etsy Sellers

What factors influence how much money Etsy sellers earn?

Etsy seller earnings are influenced by several factors, including product quality (92% of top shops have 4.8+ ratings), fast shipping (68% ship on time), competitive pricing (65% of top products are under $10), effective SEO (long titles/descriptions), social media presence, and shop longevity (71% are 8+ years old).

The earnings of Etsy sellers are influenced by multiple factors, as highlighted in the study of top Etsy shops with over 300K sales. Key factors include:

  1. Product Quality and Customer Satisfaction – 92% of top Etsy shops have an average review rating of 4.8 or higher, with 36% of reviewers highlighting product quality.
  2. Shipping and Reliability – 68% of top shops have a history of on-time shipping with tracking, and 53% of top products have shipping costs between $0.78 and $4.99. Fast, reliable shipping builds trust and increases sales.
  3. Communication and Responsiveness – 68% of top shops quickly respond to customer messages, which is critical for securing the Star Seller badge and boosting customer confidence.
  4. Product Listing Optimization – Successful shops use longer product titles (averaging 110 characters) and detailed descriptions (averaging 1,686 characters) to improve visibility and conversion rates.
  5. Pricing and Discounts – Most top-selling products are priced under $10, and 43% of listings offer discounts, with 47% of those providing 10%-20% off, making products more attractive to buyers.
  6. Shop Experience and Longevity – 71% of successful Etsy shops have been active for over eight years, and 79% have more than 20,000 admirers, indicating that experience and reputation play a crucial role in long-term success.
  7. Market Category and Diversity – 57% of top Etsy shops sell Craft Supplies & Tools, while Home & Living is the second most popular category (12%). Choosing a high-demand category is essential.
  8. Social Media Presence – 76% of these shops actively engage on Facebook or Instagram, and 23% of shops on Pinterest receive over 199.9K monthly views, showing that external marketing drives additional sales.
  9. Geographic Considerations – 72% of the top Etsy shops are based in the U.S., indicating a dominant presence in the American market.
  10. Business Scale and Reach – There is a weaker correlation between the number of listings and total sales. While top Etsy shops have an average of 4,935 listings, some shops with fewer than 40 listings have sold over 321,932 products, suggesting that quality and demand matter more than quantity.

In summary, Etsy seller earnings are driven by product quality, customer service, optimized listings, competitive pricing, shop longevity, category selection, and external marketing efforts.

You can find more about these factors here: We Analyzed all Etsy Shops with more than 300K sales. Here’s What We Learned about Etsy Success

Cost of Marketing vs. Average Return for Etsy Sellers

Marketing plays a key role in Etsy shop success, directly influencing revenue and profitability. To understand its impact, let’s break it down with some calculations.

Average Marketing Costs

Many Etsy sellers allocate 10% of their revenue to marketing. With an average monthly revenue of $2,965, this means an estimated marketing budget of $297 per month.

Average Return on Marketing Investment (Marketing ROI)

A common Marketing ROI in e-commerce is 5:1, meaning that for every $1 spent on marketing, $5 in revenue is generated. If this holds, spending $299.50 on ads could generate approximately $1,497.50 in additional revenue.

Impact on Revenue and Profits

Let’s analyze how increasing marketing investment can drive revenue growth:

  • Increasing Revenue by 10%:
    • Target increase: $299.50
    • Estimated marketing investment needed: $59.90
  • Increasing Revenue by 25%:
    • Target increase: $748.75
    • Estimated marketing investment needed: $149.75
  • Increasing Revenue by 50%:
    • Target increase: $1,497.50
    • Estimated marketing investment needed: $299.50

This breakdown shows how strategic marketing investments can significantly boost revenue, provided that ad performance and conversion rates remain strong.

Most Profitable Niches or Categories on Etsy

Methodology

To identify Etsy’s most profitable categories, we analyzed two key groups of around 300 top-performing shops:

  1. Top 300 Shops by Revenue – We analyzed the top Etsy shops generating the highest revenue. These typically sell expensive products like Jewelry, meaning fewer sales but high earnings per sale.
  2. Top 300 Shops by Total Sales – We examined the Etsy shops with the highest number of sales. These typically focus on affordable, high-demand products like crafts supplies with a high number of transactions.

We also counted how many shops fall into each category, helping sellers see which niches dominate Etsy’s marketplace.

Most of these top shops operate in multiple categories. On average, they sell products across 10 different categories, which can be either similar or diverse.


1. Revenue-Based Categories (High-Value Products)

The most profitable Etsy shops often sell fewer but high-priced products. Here’s how many shops focus on each major category:

  • Jewelry & Accessories – 270 shops sell rings, 97 sell gold, 91 sell earrings, and 87 focus on jewelry overall.
  • Wedding & Personalized Gifts – 113 shops focus on weddings, 71 on bands, and 67 on personalized gifts.
  • Home & Living – 29 shops sell tables, 25 sell wall decor, 19 sell furniture or home-related items.
  • Gemstones & Fine Jewelry – 19 shops sell moissanite, 19 sell sapphire, 15 sell emerald, and 15 sell pearl jewelry.

Table: Revenue-Based Categories (Most Profitable Shops)

CategoryNumber of Top Revenue Shops
Rings270
Wedding-related Items113
Gold Jewelry97
Earrings91
Jewelry (General)87
Bands71
Necklaces67
Gifts (Personalized)67
Diamond Jewelry65
Bracelets61
Custom Jewelry48
Engagement Rings45
Pendants & Chains45
Vintage Items37
Home Decor (Tables, Wall Art)29
Silver Jewelry27
Beads & Crafting Supplies25

Some Etsy sellers focus on selling high-volume, lower-cost products. These categories have the most shops in terms of total sales:

  • Gifts & Seasonal Items – 149 shops sell gifts, 78 focus on Christmas products, and 29 on Halloween.
  • Jewelry & Accessories – 98 sell beads, 54 focus on wedding jewelry, 44 on necklaces.
  • Craft Supplies & DIY – 98 sell beads, 40 sell DIY kits, and 22 sell findings (for making jewelry).
  • Printables & Digital Products – 39 shops sell digital downloads, 35 sell planners and printables.
CategoryNumber of Top-Selling Shops
Gifts149
Beads & Crafting Supplies98
Christmas Items78
Jewelry (General)58
Wedding-related Items54
Baby Items45
Necklaces44
Earrings43
Birthday & Celebration40
Custom Items40
Printables & Digital39
Patterns & Templates36
Charms & Jewelry Parts35
Gold Jewelry35
Bracelets33
Bridesmaid Gifts32
Home Decor16

Do Etsy sellers who offer discounts or promotions earn more?

Yes, Etsy sellers who offer discounts tend to earn more. Our analysis shows that 43% of products from top Etsy shops are sold at discounted prices, with nearly 47% of these discounts ranging from 10% to 20%. This suggests that strategic discounting is a common practice among successful sellers to drive higher sales and revenue.

How much do Etsy shops selling digital products make?

Etsy shops selling digital products have a lower revenue per sale as compared to shops selling physical products but benefit from high-profit margins since digital items require no inventory or shipping. On average, these shops make $24,852 in lifetime revenue, with a $49,703 lifetime profit.

Yearly and Monthly Earnings

  • The average yearly revenue is $29,324, while yearly profit is $5,865.
  • Monthly revenue is around $2,444, with an average monthly profit of $489.

Sales and Pricing

  • The average listing sells 111 times, earning about $1,381 per listing.
  • Digital shops sell about 8,439 items in their lifetime, with an average price of $26 per item.

Shop Longevity and Inventory

  • Most digital shops are around 9 years old and offer 208 items on average.

Revenue and Profit Comparison

  • Physical Products: Etsy shops selling physical products have higher revenue and profits overall. They average $35,583 annually in revenue and $7,116 in yearly profit.
  • Digital Products: Digital product shops generate slightly lower yearly revenue, averaging $29,324 annually and $5,865 in yearly profit.

Etsy shops selling Physical Products vs. Digital Products

2. Sales and Listings Comparison

  • Physical Products: These shops generate a higher number of sales, averaging 1,268 sales per year. They also have a higher average listing price of $118.
  • Digital Products: Digital product shops have fewer annual sales, averaging 719 sales per year, but they have a higher sales rate per listing (111 sales per listing compared to 105 for physical products).
MetricPhysical ProductsDigital Products
Average Lifetime Revenue$308,097$248,516
Average Lifetime Profit$61,619$49,703
Average Yearly Revenue$35,583$29,324
Average Yearly Profit$7,116$5,865
Average Monthly Revenue$2,955$2,444
Average Monthly Profit$593$489
Average Yearly Number of Sales1,268719
Average Number of Sales per Listing105111
Average Listing Price$118$26
Average Number of Items158208
Average Age of Shop9 years9 years

Note: Please note that Etsy shops selling digital products here do not mean that they are not selling physical products at all. Some shops on this list sell both physical products and digital products.

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