How Much Do eBay Sellers Make in 2026?

In this article report, we break down how much eBay sellers make in 2026, including average earnings, top-seller revenue, and profit estimates across different seller levels.

Summary of Key Findings

• The average eBay seller globally earns $362.50 per month in revenue.
• U.S. eBay sellers average $444.90 per month in revenue — 23% above the global average.
• The top eBay sellers average $125,123 per month in revenue.
• eBay sellers in the small business and wholesale tier generate an estimated $5,000 per month in revenue.
• U.S. seller revenue growth accelerated from +1% in Q1 2025 to +19% in Q4 2025 — the strongest quarterly growth in years.
• There are roughly 7.38 buyers for every seller on eBay — each buyer spending an average of $589.70 per year on the platform.
• eBay takes just 13.94% of every sale — meaning sellers keep roughly 86 cents of every dollar they earn.

How Much Do eBay Sellers Make in 2026?

The average eBay seller earns about $362.50 per month in revenue globally. In the United States, the average rises to approximately $444.90 per month. However, earnings vary widely: top 20% sellers generate around $1,450 per month, while top 5% sellers earn about $3,988 per month on average.

But revenue isn’t profit. And on eBay, the gap between the two is actually smaller than almost any other major marketplace — because eBay only takes 13.94% of every sale. That leaves sellers keeping 86 cents of every dollar earned before product costs.

Here’s what actual monthly profit looks like at different seller levels:

A few things stand out from this data.

First, the average seller’s profit is modest — $72–$145 per month, depending on their margin. For most people at the global average, eBay is a supplemental income stream, not a primary one.

Second, the 30% net margin column is the most realistic benchmark for an experienced reseller with a reliable sourcing model. At the global average revenue of $362.50 per month, that’s $108.75 per month in profit. At the U.S. average of $444.90 per month, it’s $133.47 per month.

Third — and this is the important one — look at what happens when you move into the top 20%. A seller earning $1,450 per month is netting $435 per month at 30% margins. A top 5% seller at $3,988 per month is clearing $1,196 per month. The math improves fast once you move above the average.

U.S. eBay Sellers Average $444.90 in Monthly Revenue — 23% Above the Global Average

How Much Do U.S. eBay Sellers Make in 2026?

The average U.S. eBay seller generates about $444.90 in monthly revenue, which is 23% above the global average of $362.50. 

There’s another reason the U.S. market deserves attention right now: its growth trajectory in 2025 was remarkable. U.S. seller revenue growth accelerated from just +1% year-over-year in Q1 2025 all the way to +19% in Q4 2025. International growth, by comparison, averaged a modest +3.5% for the year.

eBay’s 2025 growth story was almost entirely a U.S. story. And that has direct implications for U.S. seller earnings going into 2026.

The Top eBay Sellers Average 125,123 per Month in Revenue

The highest-earning eBay sellers operate on a scale most resellers never reach. A customcy.com analysis of the top 50 eBay sellers by monthly revenue found an average of $125,123 per month — equivalent to approximately $1.5 million per year. At this level, sellers function less like individual resellers and more like mid-sized e-commerce operations, running multiple storefronts, wholesale supplier networks, and dedicated fulfillment systems.

Zooming out to the broader seller population, the top 1% (approximately 183,000 sellers) averages $11,608 per month, capturing roughly 32% of eBay’s entire $79.6 billion in annual sales.

The top 5% average $3,988 per month and account for 55% of total platform revenue.

*Based on customcy.com analysis of the top 50 eBay sellers by monthly revenue.

Profit on eBay isn’t just about how much you sell — it’s about what you’re selling and where you’re sourcing it from.

Small Business and Wholesale eBay Sellers Generate an Estimated $5,000 per Month in Revenue

A garage seller paying nothing for inventory operates at a completely different margin than a wholesale business buying in bulk. At the low end, occasional sellers earning $80/month keep an outsized 67% of that as profit simply because their product costs are near zero. 

At the high end, power sellers generating $15,000 per month run leaner margins — but the absolute profit figure of nearly $6,000 per month makes the volume entirely worth it. Here’s what monthly revenue and profit actually looks like across every major eBay seller type:

The pattern here is different from Amazon in one important way: even occasional and thrift-store level sellers on eBay keep 60–67% of their net revenue as profit. That’s because eBay’s low take rate combined with low or near-zero product acquisition costs produces margins that are structurally impossible to achieve on Amazon FBA.

eBay Takes Just 13.94% of Every Sale

This is the number that changes how you should think about eBay’s profitability.

Amazon’s effective take rate — once FBA fees, advertising, referral fees, and platform charges are combined — exceeds 50% of seller revenue. eBay’s verified take rate is 13.94%, composed as follows:

eBay’s Final Value Fees vary by category — ranging from 6.35% to 15.5% — which means sellers in lower-fee categories keep an even larger share of revenue than the platform average suggests. This is a meaningful structural advantage for experienced resellers who deliberately choose low-fee categories.

eBay’s 7.38:1 Buyer-to-Seller Ratio Means the Platform Averages 7 Buyers Per Seller

eBay’s Q4 2025 earnings confirmed 135 million active buyers on the platform. With approximately 18.3 million active sellers, that’s a buyer-to-seller ratio of 7.38:1.

To capture the average buyer’s $589.70 in annual spending, a seller needs to serve roughly 7 buyers.

U.S. eBay Seller Revenue Surged +19% in Q4 2025

The quarterly trend data from eBay’s 2025 earnings tells an unusually clear story.

That U.S. revenue acceleration — from +1% to +19% in a single year — directly lifts seller earnings. More platform sales with the same number of sellers means more revenue per seller.

eBay officially guided Q1 2026 at $21.5–$21.9 billion, representing 10–12% year-over-year growth. If that growth rate holds across 2026:

Methodology

Primary figures are drawn directly from eBay Inc. Reports Fourth Quarter and Full Year 2025 Results. Seller-tier estimates, profit calculations, and derived averages are based on customcy.com’s analysis. For a full breakdown of calculations and assumptions, see our methodology file.