66+ NEW Customization Statistics (2024)

This is an updated date list of Customization Statistics for 2024. On this page, you’ll find hand-picked stats about customization in different industries like manufacturing, fashion, automotive

Let’s get right into the stats!

Customization Statistics (Editor’s Picks)

• If product customization is available, 59% of internet buyers are more likely to purchase a brand or merchant.
• If a product can be customized, 75% of Gen Z will likely purchase it.
• Customization is becoming increasingly popular, and Best-in-Class companies are prioritizing it.
• Customization possibilities are of interest to 25–30% of online shoppers.
• Consumers spend more on customized clothes than standardized clothing.
• Regarding customized goods or services, 1 in 5 customers said they would be willing to pay a 20% premium, and 48% said they would be happy to wait longer for them.
• Customization is a significant consideration for 18% of luxury goods consumers when deciding what to buy.
• Customization fosters psychological ownership and emotional attachment, making a product feel like “theirs” because the customer is involved in its production.
• NikeiD’s(which provides shoe customization options) online sales have tripled, demonstrating the excellent desire for personalized merchandise. 
• Mentions of the term “customization” have doubled between 2017 and 2021 in filings from the apparel industry. This term has seen exponential growth over the recent months.
• Businesses that handle customization processes well can increase market share, promote growth, and create new revenue sources.
• The surge of Customization is driving record profits in the supercar market.

Consumer Products Customization Statistics

Dive into the numbers that illustrate the increasing consumer preference for personalized products. Discover how brands leverage customization to enhance customer satisfaction and loyalty, from tailored skincare to custom-built electronics.

• If product customization is available, 59% of internet buyers are more likely to purchase a brand or merchant. (Statista)
• Regarding customized goods or services, 1 in 5 customers said they would be willing to pay a 20% premium, and 48% said they would be happy to wait longer for them. (ScienceDirect, Deloitte).
• If a product can be customized, 75% of Gen Z consumers are likelier to purchase it. (Business Wire).
• 50% of customers feel that customized products are great gifts, illustrating customized items’ perceived value and appeal in gift-giving. (Deloitte)
• In a survey, 93% of participants said they would be ready to disclose their gender in exchange for more customized material. (Statista)
• Customization possibilities are of interest to 25–30% of online shoppers. (TechCrunch).
• According to 18% of luxury goods shoppers, customization is an important consideration when purchasing luxury goods. (Statista)
• Customers in Portugal are embracing digital apparel customization and virtual try-on experiences, driving a boom in virtual fashion sales in Portugal’s Metaverse eCommerce industry. (Statista)
• The category with the most significant percentage of custom-made products sold online in 2023 was furniture (25.15%), followed by the category of bags and baggage. (Statista)

Category	Share of Custom-Made Products Sold Online
Furniture	25.15%
Luggage and Bags	24%
Home and Garden	20%

• Customization fosters psychological ownership and emotional attachment, making a product feel like “theirs” because the customer was involved in its production (TechCrunch).
• Since 2004, NikeiD’s (which provides shoe customization options) business has tripled, demonstrating the high desire for customized goods (TechCrunch).
• Customization and personalization improve the customer experience by assisting businesses in understanding consumer preferences without using intrusive methods. (Forbes).
• Of those who shop online, 62% say they have selected, advocated for, or bought from a company that offers a personalized product or service. (ScienceDirect).

Fashion and Luxury Markets Customization Statistics

Discover how customization is revolutionizing the fashion and luxury sectors. With bespoke designs and personalized shopping experiences, these statistics reveal the impact of customization on consumer behavior and brand perception in these high-end markets.

• The Global market for custom apparel was estimated to be worth over $48 billion in 2022, and by 2028, it is projected to reach $70 billion. (TechCrunch).
• The global market for custom t-shirts is expected to be over $3 billion by 2025 (TechCrunch).
• The market for custom t-shirt printing was estimated to be worth USD 4,314.0 million globally in 2022. From 2023 to 2030, it is projected to develop at a compound annual growth rate (CAGR) of 11.1%. (Grand View Research) 
• Amazon emphasizes customization and ongoing fashion improvement with its plans to grow Made for You, adding more styles and options based on customer feedback. (TechCrunch).
• Consumers spend more on customized clothes than standardized clothing. (Journal of Operations Management)
• Mentions of the term “customization” have doubled between 2017 and 2021 in filings from the apparel industry. This term has seen exponential growth over the recent months (Google Trends, Business 2 Community)
• Women tend to be more interested in customization possibilities than men because they emphasize the buying experience more, while men are often more goal-oriented. (TechCrunch).
• Amazon’s Made for You service offers custom T-shirts for $25, making custom clothing more affordable than traditional luxury options (TechCrunch).
• Shein owns an estimated 28% of the American fast-fashion market. Shein intends to use customizable manufacturing, allowing the business to provide highly customized products to customers directly directly. This strategy offers customers distinctive and customized products, reflecting a more significant trend in the retail industry toward customization. (eMarketer).
• Companies in increasingly easily use custom contemporary branding tactics to promote their brand, goods, or services. (Grand View Research)

Manufacturing Customization Statistics

Examine the role of customization in the manufacturing industry. Statistics show how advanced manufacturing techniques and flexible production lines enable companies to offer personalized products at scale, driving efficiency and customer satisfaction.

• The manufacturing sector focuses more on customization than mass production due to consumer demand for customized goods, including furniture, electronics, and industrial apparatus. (PwC)
• Customization is becoming increasingly popular, and Best-in-Class companies are prioritizing it. Revenue, quality, prices, and speed improvements are already noticed by those actively engaged in customization. (Business 2 Community)
• With a market valuation of USD 6.10 billion in 2023, the custom printing industry in the United States is expected to increase at a compound annual growth rate (CAGR) of 10.5% between 2024 and 2030. (Grand View Research)
• Businesses use innovative customization techniques to quickly manufacture high-quality, low-cost, bespoke items.
• (Business 2 Community)
• With the development of intelligent manufacturing during the 4th industrial revolution, customization is becoming more accessible. (Business 2 Community).
• Businesses that currently use some form of customization in manufacturing report a 62% reduction in costs due to decreased production downtime. (Business 2 Community)
• Businesses that handle customization processes well can increase market share, promote growth, and create new revenue sources. (PwC)

Technology and Digital Platforms Customization Statistics

Uncover how technology and digital platforms are powering the customization trend. From AI-driven recommendations to personalized user interfaces, these statistics highlight the crucial role of digital tools in delivering tailored experiences.

• The market for custom software development was valued at USD 35.42 billion globally in 2023, and it is anticipated to expand at a compound annual growth rate (CAGR) of 22.5% between 2024 and 2030. (Grand View Research)

AI Customization Statistics

Explore the influence of AI on customization with statistics showing how machine learning and data analytics enable brands to offer hyper-personalized products and services. AI is transforming customer interactions and driving innovation across industries.

• Generative AI technology allows users to personalize their creative outputs by enabling people to actively participate in creating material such as children’s books and music videos.
•  (VentureBeat)
• With the new feature from OpenAI, users may configure custom GPTs without knowing any code. To begin, users can start a discussion, offer guidance, and choose features like data analysis or online searches. (OpenAI)
• 87.2% of consumers have had neutral or positive experiences with custom chatbots. (Botpress)
• 88% of customers used an AI chatbot in 2022. (Botpress)
• BBusinesses like Google and Microsoft are incorporating AI are incorporating AI into commonplace programs such as email, workplace tools, and search engines. This integration enhances enhanced customization of user experiences and provides tools that better suit the needs of specific users. (VentureBeat)
• Generative AI Technology will perform best once it offers greater control to users, enabling them to achieve their desired outcomes. This emphasis on customization and user empowerment is essential to achieve the best possible results from AI technologies. (VentureBeat)

Mass Customization Statistics

Delve into the rise of mass customization, where companies combine the efficiency of mass production with the flexibility of personalization. These statistics illustrate how businesses meet diverse customer needs while maintaining economies of scale.

• It is becoming increasingly crucial for manufacturers to offer customization to stay competitive. (Gray)
• 3D printing and other automated systems make m make mass customization at a reasonable price possible. These technologies enable the economically viable, scalable creation of unique custom goods. (Journal of Operations Management)
• According to a Penn State Smeal College of Business analysis, mass customization of clothing can help combat overconsumption and lessen the fashion industry’s fashion industry’s environmental impact. (Journal of Operations Management)
• Mass customization allows clothing firms to offer fewer, more expensive, custom clothing items rather than plenty of cheap, throwaway ones, all while maintaining profitability and reducing their environmental impact.  (Journal of Operations Management)

Critical technologies for Mass customization

• 3D Printing and Additive Manufacturing (AM): Enable quick adjustments and customizations.
• Networked Production: Allows efficient coordination and execution of customization processes.
• High-Speed Data Transmission: Facilitates real-time communication and customization requests.
• Robotics with Artificial Intelligence (AI): Improve efficiencies in high-mix, low-volume environments typical of customization.
• Internet of Things (IoT): Transforms manufacturing operations into flexible units capable of handling customization requests quickly.

Examples of Mass Customization

• Oreo offers a “custom cookie experience,” allowing consumers to personalize cookies with various options and encouraging sharing on social media.
• NFL and Carbon/Riddell: Produce 3D-printed football helmets customized for individual players for better protection.
• NIKEiD: Allows customers to personalize shoes and apparel, with physical stores offering design assistance.
• MTailor: Uses a smartphone app to capture accurate measurements for customized clothing.
• BMW MINI: Offers the MINI Yours Customized Service, allowing customers to select customized components for their cars.
• Sonova: Utilizes 3D printing for patient-specific hearing aids since 2001.
• Normal: Produces customized 3D-printed earphones based on customer photos uploaded via an app.

Source: Gray

Automotive Customization Statistics

Learn about the growing trend of customization in the automotive industry. Statistics reveal how consumers increasingly seek personalized vehicles, from bespoke interiors to custom paint jobs, and how manufacturers respond to this demand.

• The surge of ccustomization is driving record profits in the supercar market,, including those of those of companies like Rolls-Royce, Ferrari, Lamborghini, Aston Martin, and McLaren. Additionally, these companies profit from the affluent’s need for unique, customized cars. (CNBC).
• 84% of prospective Chinese customers of luxury cars believe that having the option to customize their car is significant. (McKinsey)
• Bentley Motors, a well-known automaker, announced its best-ever first quarter, with operational earnings up 27% to 216 million euros (about $232 million), mostly due to customized cars. Compared to 20.9% during the same time in 2022, the return on sales rose to 24.4%. (CNBC).
• In the fiscal year of 2023, Rolls-Royce, a well-known automobile manufacturer that builds custom cars, delivered about 6,000 cars, an increase of 11 vehicles over the previous year. (Statista)
• Over the previous four years, the average price of a sold Bentley has increased by 40%. However, only 9% of that rise can be attributable to model price hikes; the rest comes from customization, extras, and upgrades. (CNBC).
• Customers opt for one of Bentley’s 62 paint colors, 43 leathers, and numerous customization options, resulting in significant changes in vehicle configuration. This reflects a broader trend towards customization in luxury vehicles (CNBC).
• Ferrari stated that “higher customizations” that exceeded forecasts contributed to an adjusted EBITDA increase of 85 million euros, or roughly $91.6 million. (CNBC).

Customization Statistics for Financial Services and Investment Industry

Explore how customization is transforming financial services and investment strategies. Statistics show how personalized financial products and services are becoming more prevalent, driven by consumer demand for tailored solutions that meet individual needs and preferences.

• By 2025, direct indexing managed accounts AUM is expected to reach ~$1.5TN (Oliver Wyman Report).
• Direct indexing, leveraging customization factors, reached ~$350BN AUM in 2020 and could grow to ~$1.5TN by 2025 (Oliver Wyman Report).
• Customization technology allows wealth managers to offer customization further down the wealth spectrum at a much lower cost through automation (Oliver Wyman Report).
• New technology enables asset managers to offer customized portfolios to smaller account sizes with sufficient flexibility and low cost (Oliver Wyman Report).
• Customization is now bridging the gap between bespoke services for UHNW and standardized offerings for lower-wealth segments (Oliver Wyman Report).
• Customization technology allows more customization for a broader range of investors, bridging the gap between UHNWI and HNWI (Oliver Wyman).

3D Printing and Customization Statistics

• The growing need for complicated geometries and customization, which traditional manufacturing is unable to effectively supply, is what is fueling the expansion of 3d printing. The market for 3D printing is expected to develop at a compound annual growth rate (CAGR) of 11% from 2024 to 2034, when it is expected to reach over $49 billion. (IDTechEx)
• In a Survey about the benefits of 3d printing, 41% say its capacity for mass customization is crucial. (Toner Buzz)
• In a survey of the global engineering community, 70% of respondents reported an increase in the number of custom parts printed in 2023 compared to 2022. This reflects a broader trend where industries are increasingly leveraging 3D printing for both prototyping and end-use parts, with customization being a key driver of this adoption. (Protolabs)

How is the integration of 5G technology enhancing customization in 3D printing?

The integration of 5G technology is significantly enhancing customization in 3D printing in several ways:

Enhanced Production Efficiency

• Real-Time Monitoring: 5G technology facilitates faster data transfer and reduced latency, allowing for real-time monitoring and control of 3D printing operations. This capability is crucial for industries that require rapid prototyping and on-demand production, enabling manufacturers to respond quickly to customer needs and preferences.
• Streamlined Workflows: Combining 5G with 3D printing processes streamlines production workflows. This integration minimizes errors and enhances overall efficiency, making customizing products according to specific requirements easier.

Advanced Customization Capabilities

• Complex Designs: With the high-speed connectivity provided by 5G, manufacturers can leverage advanced software tools that enable the design and production of highly customized and complex geometries. This capability allows for greater product personalization, catering to individual customer specifications.
• Mass Customization: The integration of 5G is expected to redefine mass customization in 2024, enabling manufacturers to produce personalized products at scale. This trend aligns with the growing demand for tailored solutions across various industries, enhancing the competitive edge of businesses.

Cost-Effective Solutions

• Reduced Component Count: 3D printing technologies, when combined with 5G, allow for the fabrication of integrated components, such as MIMO antennas for 5G systems. By producing these components as a single monolithic unit, the part count is significantly reduced, optimizing weight and facilitating system integration, which can lower costs and improve performance.
• High-Precision Fabrication: The precision required for 5G applications, such as antennas and filters, demands high-quality fabrication. 5G-enabled 3D printing can provide the necessary accuracy and efficiency, making it more feasible to produce customized RF components that meet stringent performance standards.

I hope you learned something new from my list of customization statistics.

In conclusion, businesses that embrace customization will better engage customers, boost loyalty, and stay ahead in today’s competitive market.