How Much Do Amazon Sellers Make in 2026?

We analyzed data from the Amazon Marketplace Trends Report 2026 by Marketplace Pulse(which analyzed over 1.8 million active Amazon sellers across 11 countries) to answer one simple question:

How much do Amazon sellers actually make?

Here’s what we looked at:

• How much Amazon sellers make per month
• How much do new sellers make in their first year
• How much the top sellers make annually
• How earnings differ by country
• And a lot more

Let’s dive in. 

Table of Contents

• Summary of Key Findings
• A Typical Amazon Seller Generates a Median Monthly Revenue of $1,250
• New Amazon Sellers Globally Generate an Average of $2,800 in Annual Revenue
• The 7.8% of Amazon Sellers Who Survive to Year 5 Generate an Average of $29,167 in Monthly Revenue
• 60% of the Top 10,000 Amazon Sellers Have Been Active on the Platform for More Than 7 Years
• 5.6% of Active Amazon Sellers Generate at Least $83,333 in Monthly Revenue
• Chinese Sellers Now Control 43% of the Total Third-Party Revenue Generated on Amazon.com
• Chinese Sellers Now Account for 57% of All Million-Dollar Earners on the Amazon U.S. Marketplace
• The Amazon France Marketplace has the Highest Median Seller Revenue Globally, with the Typical Seller Generating $2,667 per Month

Summary of Key Findings

1. A typical Amazon seller generates a median monthly revenue of $1,250 globally. In the U.S., that figure climbs to approximately $1,667 per month.
2. Amazon sellers generate an average of $23,148 in monthly revenue globally ($46,424 in the U.S.). But this number is pulled way up by a tiny group of mega-sellers. Just 2% of U.S. sellers control over 50% of all revenue on Amazon.
3. New Amazon sellers globally generate an average of $2,800 in annual revenue
4. 40% of new U.S. sellers make zero sales in their first year on the platform.
5. 5.6% of active Amazon sellers generate $83,333 in monthly revenue.
6. Only 7.8% of Amazon sellers remain active for five years or more. However, those who survive this “survival of the fittest” period average over $29,167 in monthly revenue— nearly 10x what first-year sellers make.
7. Chinese sellers now control 43% of the total third-party revenue generated on Amazon.com.
8. Chinese sellers now account for 57% of all million-dollar earners on the Amazon U.S. marketplace.
9. More than 60% of Amazon’s top 10,000 sellers have been active for over 7 years, confirming that longevity is the strongest predictor of success.

We have detailed data on each of these findings below.

A Typical Amazon Seller Generates a Median Monthly Revenue of $1,250

A typical Amazon seller generates $1,250 in monthly revenue. At a 15% profit margin, this results in a take-home profit of $188 per month. In the U.S., that figure climbs to approximately $1,667 per month with a $250 monthly profit.

When it comes to profit, Amazon takes more than 50% of your revenue through fulfillment fees, advertising, and service fees. After paying for your products (which costs roughly another 35% of revenue), most sellers keep about 15% as net profit.

Amazon’s 1.8 million active sellers generate over $500 billion in third-party sales every year. Break that down monthly, and you get a global average of $23,148 per seller per month. In the U.S., that monthly average jumps to $46,424.

Impressive numbers.

But here’s the problem:

Those averages are being pulled almost entirely upward by a tiny group of elite sellers at the top. It’s the same distortion you’d get if you calculated the “average income” in a room containing Jeff Bezos and 999 minimum-wage workers.

The number that actually tells you something useful is the median — what the seller sitting right in the middle of the distribution actually earns.

And that number is just $1,250 per month globally. About $1,667 per month in the United States.

That’s a nearly 19-to-1 gap between the average and the median monthly revenue figure. Keep that in mind every time you see an “average” figure in this article.

New Amazon Sellers Globally Generate an Average of $2,800 in Annual Revenue

New Amazon sellers globally average $2,800 in annual revenue. In the U.S., the average is significantly higher at $9,000. These figures highlight the typical starting point for most sellers as they begin to scale their brands on the platform.

Globally, only about 35% of new Amazon sellers make at least one sale in their first year, meaning roughly two-thirds fail to generate any sales during their first 12 months.

The table below shows the percentage of new sellers who make their first sale within 12 months.

40% of New U.S. sellers make zero sales in the First Year. It means four out of every ten new sellers in the best possible market make no sales at all in year one.

The 7.8% of Amazon Sellers Who Survive to Year 5 Generate an Average of $29,167 in Monthly Revenue

Here’s where it gets genuinely interesting.

Most sellers don’t make it. But the ones who do see a dramatically different business on the other side.

Here’s how seller survival and revenue progression look in the U.S. 

Year one is brutal. Most sellers quit or stall out before they ever figure out what works.

But look at what happens to the sellers who don’t quit.

By year five, survivors are generating a median of $7,083 per month in revenue — and an average of $29,167 per month. Those aren’t outliers at that stage. They’re the norm among the survivors.

This is almost certainly because attrition clears the field. Every seller who quits in year two or three is one less competitor for the sellers who stay.

60% of the Top 10,000 Amazon Sellers Have Been Active on the Platform for More Than 7 Years

When we looked at what actually separates the highest earners from everyone else, one factor stood above all others: time on the platform.

More than 60% of Amazon’s top 10,000 sellers registered before 2019. More than 50% of the platform’s entire third-party revenue comes from sellers who have been active for five or more years.

Five years ago, only half of the top sellers had 4+ years of experience. That’s now jumped to 60%+. The trend is accelerating in one direction: tenure matters more every year, not less.

Why?

Because everything that drives Amazon’s success — reviews, brand recognition, algorithmic ranking history, supply chain optimization, operational efficiency — compounds over time. A seller with five years of reviews and ranking history is competing in a fundamentally different game than a seller who launched six months ago.

5.6% of Active Amazon Sellers Generate at Least $83,333 in Monthly Revenue

Let’s talk about the top of the market.

There are now 101,000 sellers globally generating $1 million or more per year in revenue — up from roughly 60,000 just four years ago. In the U.S. specifically, 50,949 sellers (9.3% of the U.S. seller base) operate at seven figures or above annually.

At the very top end, 235 sellers globally generate over $100 million per year. That club has grown from approximately 50 sellers to 235 in just four years.

Here’s how earnings break down across the top seller tiers (annual revenue thresholds are kept here as these are standard industry benchmarks):

The opportunity at the top is real, and it’s growing. But keep this in context: reaching $1M+ annually puts you in the top 5.6% of all sellers on the platform. These aren’t outcomes that happen by accident or in a short timeframe.

Chinese Sellers Now Control 43% of the Total Third-Party Revenue Generated on Amazon.com

And that share is growing fast.

Chinese sellers generated $132 billion in U.S. marketplace GMV last year — versus $157 billion for American sellers. On the surface, that looks like a comfortable U.S. lead.

But here’s the thing: Chinese sellers achieve that $132 billion while averaging just $32,797 per month per seller. American sellers average $73,747 per month — more than double. The U.S. revenue lead is real, but it is being carried by far fewer, higher-earning sellers.

Chinese Sellers Now Account for 57% of All Million-Dollar Earners on the Amazon U.S. Marketplace

The reason comes down to cost structure.

Chinese sellers benefit from direct manufacturing access, government export subsidies, and zero wholesale markup. When tariffs hit, Chinese manufacturers pay duties only on production costs. U.S. resellers pay on the marked-up wholesale price — a significantly higher starting point.

That structural advantage compounds over time. Which is exactly why Chinese sellers have captured 57% of all U.S. seven-figure earners by count — not by out-earning American sellers per account, but by building a high-volume, low-cost model that is structurally durable and extremely difficult to replicate.

The Amazon France Marketplace has the Highest Median Seller Revenue Globally, with the Typical Seller Generating $2,667 per Month

The French Amazon marketplace has the highest median seller revenue of any market at approximately $2,667 per month. That’s because its revenue is distributed more evenly — fewer mega-sellers hogging the top of the market. German marketplace follows with a $2,333 per month median.

Most English-speaking sellers default to the U.S. marketplace. And in terms of raw volume, that makes sense.

But our data shows that the U.S. is actually one of the most unequal markets on the platform. Just 2% of U.S. sellers control over 50% of all U.S. revenue. The median U.S. seller earns around $1,667 per month in revenue — not bad, but not dramatically different from some smaller markets.

Here’s the full breakdown across all 11 markets.

Japan is another underrated opportunity. With only 134,767 active sellers versus the U.S.’s 548,000, competition in many categories is significantly lower — and the median monthly revenue of $1,833 outpaces the U.S. median of $1,667.

Methodology

Revenue and seller count figures are drawn from the Amazon Marketplace Trends Report 2026 by Marketplace Pulse, which analyzed over $500 billion in third-party GMV across 1.8 million active Amazon sellers in 11 core marketplaces. Profit figures represent calculated estimates using the report’s confirmed fee data. All profit calculations assume approximately 15% net margins after Amazon fees and cost of goods; actual results vary significantly by category, seller tenure, and advertising spend. 

For the complete calculation details, formulas, and source tagging for every figure in this article, see our full methodology file and the primary source: Amazon Marketplace Trends Report 2026 — Marketplace Pulse.